Sunday, July 8, 2007

Live Earth. SOS. 7/7/07

Well as I'm writing this the "Live Earth" concert is ongoing. There are concerts from Johannesburg, London, Washington, Tokyo and more. The message that this 24 hour long broadcast is simple but deaf to the ears of people that don't bother about mother earth.

Saving the planet. Usage of fossil fuels, green house gas emissions, industrialization and general daily but subtle changes can make a huge difference in the reduction of global warming. For the first time in history more then 150 artist have come together to share their time and energy to help in getting this message across to people and governments.

The partnerships of MSN, The alliance of climate protection, The climate croup, I count, Control room, National geographic, WWF, AISO, Earthlab foundation and many more sponsors have pulled this off. A monumental undertaking that will be recorded in the history but that all wont mean a thing if the message doesn't get through to people.

Former U.S. Vice President Al Gore is the Chair of the Alliance and Partner of Live Earth. Live Earth was founded by Kevin Wall, the Worldwide Executive Producer of Live 8, an event that brought together one of the largest audiences in history to combat poverty. Wall formed a partnership with Al Gore and the Alliance for Climate Protection to ensure that Live Earth inspires behavioral changes long after 7/7/07.

The mission of the SOS campaign is to empower individuals to change their consumer behaviors and motivate corporations and political leaders to enact decisive measures to combat the climate crisis. The message of SOS is that everyone, everywhere can and must "Answer the Call" to solve the climate crisis. The SOS campaign's identity and language is based on the international Morse code distress call: three dots, followed by three dashes, followed by three dots.(..._ _ _ ...) The SOS signal will be used as a continuous call to action to prompt individuals, corporations and governments around the world to "Answer the Call" with immediate and sustained action.

Are we to believe that things will really change after this. It is going to be a long uphill battle to change what is happening to the world right now. Anyone almost anywhere in the world will testify that their countries weather, seasons, wildlife, rainfall and temperatures have changed. Things will only get worst before it can get better. The fact is that we can do something about it and do it now.

People live on just this one planet. Resources are scarce. There's more than 6 billion people that need food, water and shelter. If we don't do anything about the problem then surely all of us, including the plants, trees, animals, birds and everything in the oceans will be cooked like an egg on a grill or drowned like sewer rats when the polar ice melts. The dawn will become bleak. Mass panic for survival will take place and it will become "every man for himself" tactics involved.

This Live Earth party seems a joyous event but its sobering note is for people to make changes. Learn to recycle, reduce and re-use what we have so we don't make more damage to the environment. Teach your kids. Share what you know with others. Show by example. Live with a daily thought about the environment and we will all smile about it some time in the near future because other generations will see us as the ones that put a stop to the destruction of the planet and it's resources.

Imagine if our planet was an island and the vast universe was the ocean with all the other planets as other islands but inhabitable. If we destroy all there is on the island we're on, where then will we live. It's not as if we can go some place else or get more resources from any other place. Hell, we can't even get to the next planet and we already know that we can't live there. Then what?

Bar advice. What we change today will benefit us later. Governments globally, get mad and do something for the planet and for the human race.

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